UPPSALA, Sweden—April 30, 2008—IAR Systems today announced that it has strengthened its support for the US market with the opening of a new sales and support facility for the Central Region, and that it has appointed William Rickett as Sales Manager Region USA Central to head up the new team in Allen, near Dallas, Texas.
William Rickett has twenty years experience in sales and marketing management, technical training, and design engineering in the semiconductor industry. He joins IAR Systems from Texas Instruments, where he had been Worldwide Marketing Manager for mass market ARM7 microcontrollers since 2004. Prior to joining TI, William had held senior technical and field positions at both Hitachi and Altera. He has a BS in Electrical Engineering from Brigham Young University.
The new IAR Systems Dallas office will cover the entire central region of the USA up as far as the Great Lakes. Initially the team will consist of three people, but this is expected to expand as the business in the region develops.
“William joins us with an impeccable technical and commercial background in the semiconductor industry, and in microcontrollers in particular,” commented Andreas Lifvendahl, Sales and Marketing Director for IAR Systems. “The Central Region of the US is a centre of excellence for embedded technology, and Willam’s first-hand knowledge of many of the industry’s leading companies in this important sector will be a great asset to us in expanding the support we offer in the region.”
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Editor's Note: IAR Systems, IAR Embedded Workbench, C-SPY, visualSTATE, From Idea to Target, IAR KickStart Kit, IAR PowerPac, IAR YellowSuite, IAR Advanced Development Kit, IAR and the logotype of IAR Systems are trademarks or registered trademarks owned by IAR Systems AB. J-Link and J-Trace are trademarks licensed to IAR Systems AB. All other products are trademarks of their respective owners.
IAR Systems Contacts:
Fredrik Medin, Marketing Manager, IAR Systems
Tel: +46 18 16 78 00
Helen Duncan, Associate Director, Publitek Limited
Tel: +44 (0) 1225 470000
Fax: +44 (0) 1225 470047
About IAR Systems
IAR Systems is the world’s leading supplier of software tools for embedded systems that enable large and small companies to develop premium products based on 8-, 16-, and 32-bit microcontrollers, mainly in the areas of industrial automation, medical devices, consumer electronics and automotive products. IAR Systems has an extensive network of partners and cooperates with the world’s leading semiconductor vendors. Established in 1983, IAR Systems is part of the Nocom Group since 2005. For more information, please visit www.iar.com.