We aim to develop lasting relationships with customers and partners, guided by our mission and our ambition
BUSINESS MISSION
IAR Systems brings value to organizations that develop embedded products. We provide the tools and services that make embedded software development fast, efficient and reliable. This enables our customers across the globe to deliver better products faster to their markets.
LONG-TERM FINANCIAL GOALS
At the beginning of 2011 the Board established long-term financial goals for IAR Systems:
• For net sales to grow by 10–15% annually in local currency.
• For operating margin to exceed 20% over a business cycle.STRATEGIC CORNERSTONESTo meet these goals, IAR Systems applies a strategy with five cornerstones:
• To offer customer value through user-friendliness, reliability and efficiency.
• To develop technically leading software for embedded systems.
• To deepen the relationship with existing customers by successively widening the offering of products and services.
• To expand the customer base through increased local presence worldwide.
• To actively develop the ecosystem of partners and thereby defend the position as an independent provider of software for embedded systems.