IAR Session Schedule: Embedded World North America

IAR is excited to participate in this inaugural event in Austin, Texas, from October 8 to 10.

Join us at Booth #2614 for live, expert-led sessions covering topics shaping the industry.

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Tuesday, October 8th

PX5 RTOS: The fastest RTOS gets even faster with IAR

  • 10:00am

    PX5 RTOS, renowned for its low latency and high efficiency, pairs seamlessly with IAR’s powerful development tools, enhancing performance, speeding up development, and reducing overhead. Combining PX5 with IAR’s optimized compiler and debugging tools maximizes speed and reliability, ideal for time-critical and safety-focused applications. Together, PX5 and IAR simplify certification, ensuring compliance with safety standards while maintaining top performance. PX5 and IAR deliver unmatched speed, safety, and efficiency, setting a new standard in embedded development. Discover how to supercharge your application’s performance with PX5 RTOS and IAR. Learn key strategies to enhance speed, reliability, and development efficiency for a competitive edge.

ST and IAR - Meeting safety and security demands: Are we keeping up?

  • 10:30am

    Embedded systems face growing challenges in meeting safety and security standards, especially in C/C++ projects. Rust offers memory safety that could address common C/C++ issues, but integrating it with existing codebases remains complex, making adoption slow for many teams. Zephyr RTOS, known for its scalability and security, has performance and usability issues, which pose hurdles for developers who need straightforward, high-performance solutions. Developers and companies can safeguard their embedded systems without a complete overhaul by implementing simple measures such as secure boot and encrypting parts or the entire application. By combining IAR’s robust development tools and code analysis capabilities with ST’s advanced microcontrollers and safety-oriented platforms, they offer integrated solutions that streamline safety and security compliance in your today's projects. This cooperation provides the tools needed to meet industry standards, reduce risks, and accelerate development. IAR and ST can help developers navigate the complexities of modern embedded systems, ensuring safety, security, and performance in today’s challenging landscape.

NXP: Boosting embedded development with NXP Application Code Hub, CMSIS-Toolbox, and GitHub

  • 11:00am

    NXP and IAR collaborate to enhance embedded development through powerful tools and resources. The NXP Application Code Hub offers pre-validated software examples and libraries tailored for NXP microcontrollers, accelerating project timelines and improving code quality. The NXP Application Code Hub, fully supported by IAR, offers ready-to-use code examples and middleware for NXP hardware, accelerating development. IAR’s integration with CMSIS-Toolbox enables seamless use of ARM’s components, optimizing efficiency and performance. GitHub integration adds collaboration, version control, and access to open-source projects, creating a streamlined development environment that reduces time-to-market and enhances the quality of embedded applications. Together, these tools streamline development, reduce time-to-market, and improve reliability. Explore how IAR and NXP’s integrated resources can elevate your embedded projects and meet today’s demanding requirements.

NXP: Accelerating embedded development with MCUXpresso SDK and CMake support

  • 11:30am

    NXP and IAR continue to empower embedded developers with robust tools and streamlined workflows. The MCUXpresso platform offers comprehensive resources, including development environments, drivers, and middleware optimized for NXP microcontrollers, accelerating project timelines and enhancing code quality. With IAR's full support for CMake projects, developers can take advantage of modern build systems, optimizing performance and efficiency. Seamless integration with MCUXpresso and CMake simplifies cross-platform development, collaboration, and version control, reducing time-to-market while ensuring high-quality, reliable embedded solutions. Discover how NXP and IAR’s collaboration can elevate your embedded projects, helping you meet today’s complex development challenges.

Boosting developer efficiency Modernizing embedded workflows with IAR VS Code Extensions

  • 12:00pm

    As embedded codebases grow, development teams are keen to modernize workflows, enhance performance, and cut costs in their environments. Automation, Git-based workflows, and CMake are now key elements in cross-platform development, from the developer's desk to CI/CD pipelines. This session will explore how to leverage modern, scalable workflows using Visual Studio Code Extensions for the IAR Toolchain to significantly boost developer efficiency. Learn how to streamline your development process with these tools.

Green coding: power efficiency techniques for embedded systems

  • 12:30pm

    In today's embedded systems landscape, energy conservation is paramount, presenting both challenges and opportunities. This session explores power-conscious coding techniques, providing a roadmap for creating energy-efficient embedded designs. Learn essential strategies to reduce power consumption in battery-powered and energy-constrained systems. Join us on a journey toward a greener, more energy-efficient future in embedded systems, where innovation meets sustainability through mindful code craftsmanship.

Edge Impulse: Accelerating embedded AI development with Edge Impulse and IAR

  • 1:00pm

    Edge Impulse and IAR help to simplify the development of AI-powered embedded applications. This session will explore how IAR’s comprehensive development tools, combined with Edge Impulse’s powerful machine learning platform, enable developers to quickly design, test, and deploy AI models directly on embedded devices. Learn how to seamlessly integrate AI models using Edge Impulse’s platform, enhanced by IAR’s advanced debugging and performance tools. Discover how IAR’s code optimization boosts the efficiency of Edge Impulse models, ensuring high performance and low power usage on constrained devices. Explore a complete end-to-end development workflow—from data collection and model training to deployment and debugging—with a focus on safety, security, and reliability. See real-world use cases demonstrating the power of combining IAR’s toolchain with Edge Impulse’s machine learning capabilities. Join us to discover how Edge Impulse and IAR can transform your approach to embedded AI development, enabling faster, more reliable, and highly efficient deployment of machine learning models on edge devices.

ADI: Maximizing IoT Efficiency with mixed Arm and RISC-V architectures

  • 1:30pm

    Join us for an insightful session on how Analog Devices supported by the IAR toolchains are revolutionizing embedded and IoT device development. These devices feature a powerful combination of Arm and RISC-V cores. This innovative mixed architecture leverages the strengths of both cores to optimize performance, power efficiency, and functionality in next-generation IoT applications. The mixed Arm and RISC-V devices like MAX32690 enhance IoT devices by balancing performance with ultra-low power consumption, efficiently managing complex protocols and edge processing tasks. IAR’s toolchain provides seamless support for this hybrid setup, including multi-architecture debugging and optimization, maximizing the MAX32690’s capabilities. This approach enables continuous, efficient operation in real-world IoT applications by combining customizable, low-power RISC-V cores for specific tasks with high-performance ARM cores for demanding processes, offering a versatile solution for modern embedded systems. Join this session to learn from Analog Devices and AIR experts about the benefits of using mixed ARM and RISC-V architectures in IoT devices. Gain insights into how to optimize embedded development, enhance efficiency, and address the growing demands of IoT applications. This session is essential for developers looking to take their embedded projects to the next level.

Enhancing Embedded DevOps with DojoFive and IAR: Streamlining development for the future

  • 2:30pm

    DojoFive and IAR bring modern DevOps practices to embedded development, helping teams streamline their workflows and accelerate project timelines. This session will focus on how combining DojoFive’s innovative DevOps solutions with IAR’s robust development tools creates an optimized environment for embedded software engineers. Learn to integrate DevOps principles like CI/CD, version control, and automated testing into embedded projects with DojoFive’s platform and IAR tools. Discover how tailored CI/CD pipelines improve code quality and speed up development while automated testing and secure builds enhance safety and security. See real-world examples of IAR and DojoFive driving efficiency and reducing errors in embedded DevOps. Join this session to understand how DojoFive and IAR can transform your embedded development processes, bringing the speed, reliability, and flexibility of DevOps to your projects. Learn to implement modern workflows that boost efficiency and keep your embedded applications ahead of the curve.

DevSecOps embrace safe and secure automation in build & test processes

  • 3:00pm

    As technology becomes central to business, companies must transform into agile, innovative software entities. This session explores the future of development, highlighting the importance of automating build and test processes, with focus on safety and security to enable faster feature launches, improved code quality, and enhanced developer velocity. Discover how Continuous Integration/Continuous Deployment (CI/CD) pipelines enhance security, drive rapid iteration and scalability, and facilitate effective remote collaboration. Learn about the product and platform operating model, where cross-functional teams develop scalable, reusable, and secure software, leading to safer, customer-focused development. Join us to learn how to leverage automation and innovative models for building and testing secure software. Stay competitive and drive efficiency, innovation, safety, and business success in the digital age.

Wednesday, October 9th

Certified IAR static analysis, Your shortcut to FuSa Compliance

  • 9:30am

    Navigating functional safety certification in industries like automotive and medical can be complex and time-consuming. IAR’s TÜV SÜD-certified C-STAT offers a practical, efficient approach to meet stringent safety standards by enhancing code quality from the ground up. Integrated with IAR Embedded Workbench and Build Tools for Arm, C-STAT simplifies compliance through automated static analysis. Join us to explore how this certified solution reduces the overhead of safety certification, supports key standards like MISRA C and CERT C, and accelerates your path to compliance with a practical, safety-focused approach.

PX5 RTOS: The fastest RTOS gets even faster with IAR

  • 10:00am

    PX5 RTOS, renowned for its low latency and high efficiency, pairs seamlessly with IAR’s powerful development tools, enhancing performance, speeding up development, and reducing overhead. Combining PX5 with IAR’s optimized compiler and debugging tools maximizes speed and reliability, ideal for time-critical and safety-focused applications. Together, PX5 and IAR simplify certification, ensuring compliance with safety standards while maintaining top performance. PX5 and IAR deliver unmatched speed, safety, and efficiency, setting a new standard in embedded development. Discover how to supercharge your application’s performance with PX5 RTOS and IAR. Learn key strategies to enhance speed, reliability, and development efficiency for a competitive edge.

Jacob Beningo: The future of embedded development – Innovation, quality, and the role of professional tools

  • 10:30am

    As embedded systems evolve, adapting to new technologies and practices is crucial for staying ahead. In this session, Jacob shares his perspective on the future of embedded development, emphasizing the importance of blending open-source tools with commercial solutions and making use of modern workflows to achieve innovative and high-quality outcomes. Explore the future of embedded development by understanding emerging trends and the importance of staying updated with modern practices, including modern and automated workflows. Learn why commercial tools are essential for driving innovation, ensuring quality, and meeting the specific needs of embedded applications while also discovering how open-source tools can complement these solutions to create an optimal development environment. Join this session to hear Jacob's expert insights on the evolving landscape of embedded development. Learn how to effectively use both open-source and commercial tools to enhance your development process, boost quality, and foster innovation. This session is a must-attend for anyone looking to stay at the forefront of embedded systems development.

ST and IAR - Meeting safety and security demands: Are we keeping up?

  • 11:00am

    Embedded systems face growing challenges in meeting safety and security standards, especially in C/C++ projects. Rust offers memory safety that could address common C/C++ issues, but integrating it with existing codebases remains complex, making adoption slow for many teams. Zephyr RTOS, known for its scalability and security, has performance and usability issues, which pose hurdles for developers who need straightforward, high-performance solutions. Developers and companies can safeguard their embedded systems without a complete overhaul by implementing simple measures such as secure boot and encrypting parts or the entire application. By combining IAR’s robust development tools and code analysis capabilities with ST’s advanced microcontrollers and safety-oriented platforms, they offer integrated solutions that streamline safety and security compliance in your today's projects. This cooperation provides the tools needed to meet industry standards, reduce risks, and accelerate development. IAR and ST can help developers navigate the complexities of modern embedded systems, ensuring safety, security, and performance in today’s challenging landscape.

Edge Impulse: Accelerating embedded AI development with Edge Impulse and IAR

  • 11:30am

    Edge Impulse and IAR help to simplify the development of AI-powered embedded applications. This session will explore how IAR’s comprehensive development tools, combined with Edge Impulse’s powerful machine learning platform, enable developers to quickly design, test, and deploy AI models directly on embedded devices. Learn how to seamlessly integrate AI models using Edge Impulse’s platform, enhanced by IAR’s advanced debugging and performance tools. Discover how IAR’s code optimization boosts the efficiency of Edge Impulse models, ensuring high performance and low power usage on constrained devices. Explore a complete end-to-end development workflow—from data collection and model training to deployment and debugging—with a focus on safety, security, and reliability. See real-world use cases demonstrating the power of combining IAR’s toolchain with Edge Impulse’s machine learning capabilities. Join us to discover how Edge Impulse and IAR can transform your approach to embedded AI development, enabling faster, more reliable, and highly efficient deployment of machine learning models on edge devices.

Elevating code standards with generative AI: compliance and security in modern development

  • 12:30pm

    AI assistance tools like GitHub Copilot have revolutionized code generation, offering unprecedented efficiency. However, rigorous testing for compliance with coding standards, safety regulations (e.g., MISRA-C), and security guidelines (CERT C and CWE) remains essential. This session highlights the importance of adhering to these standards as the foundation of software quality and security, especially in safety-critical domains. Learn how to integrate AI-generated code with industry-standard compliance, using cloud-based solutions to reduce costs and enhance efficiency. We’ll cover architecture-agnostic methods, simplified Functional Safety (FuSa), security check integration, and best practices for scalability. Join us to understand the critical role of development teams in ensuring compliance and security, and discover strategies for seamlessly incorporating these practices into your CI/CD workflow. Enhance your projects with scalable, cost-efficient, and secure solutions, achieving excellence in a rapidly evolving development landscape.

NXP: Boosting embedded development with NXP Application Code Hub, CMSIS-Toolbox, and GitHub

  • 1:00pm

    NXP and IAR collaborate to enhance embedded development through powerful tools and resources. The NXP Application Code Hub offers pre-validated software examples and libraries tailored for NXP microcontrollers, accelerating project timelines and improving code quality. The NXP Application Code Hub, fully supported by IAR, offers ready-to-use code examples and middleware for NXP hardware, accelerating development. IAR’s integration with CMSIS-Toolbox enables seamless use of ARM’s components, optimizing efficiency and performance. GitHub integration adds collaboration, version control, and access to open-source projects, creating a streamlined development environment that reduces time-to-market and enhances the quality of embedded applications. Together, these tools streamline development, reduce time-to-market, and improve reliability. Explore how IAR and NXP’s integrated resources can elevate your embedded projects and meet today’s demanding requirements.

NXP: Accelerating embedded development with MCUXpresso SDK and CMake support

  • 1:30pm

    NXP and IAR continue to empower embedded developers with robust tools and streamlined workflows. The MCUXpresso platform offers comprehensive resources, including development environments, drivers, and middleware optimized for NXP microcontrollers, accelerating project timelines and enhancing code quality. With IAR's full support for CMake projects, developers can take advantage of modern build systems, optimizing performance and efficiency. Seamless integration with MCUXpresso and CMake simplifies cross-platform development, collaboration, and version control, reducing time-to-market while ensuring high-quality, reliable embedded solutions. Discover how NXP and IAR’s collaboration can elevate your embedded projects, helping you meet today’s complex development challenges.

EPS: Embedded Security at EPS Global, powered by IAR embedded security

  • 2:00pm

    A presentation from Malcolm Kitchen, Global Embedded Security Specialist & FAE, on how EPS Global take the pain out of embedded security provisioning using the IAR security tools to provision secure firmware and identities into microcontrollers and flash memory.

Enhancing Embedded DevOps with DojoFive and IAR: Streamlining development for the future

  • 2:30pm

    DojoFive and IAR bring modern DevOps practices to embedded development, helping teams streamline their workflows and accelerate project timelines. This session will focus on how combining DojoFive’s innovative DevOps solutions with IAR’s robust development tools creates an optimized environment for embedded software engineers. Learn to integrate DevOps principles like CI/CD, version control, and automated testing into embedded projects with DojoFive’s platform and IAR tools. Discover how tailored CI/CD pipelines improve code quality and speed up development while automated testing and secure builds enhance safety and security. See real-world examples of IAR and DojoFive driving efficiency and reducing errors in embedded DevOps. Join this session to understand how DojoFive and IAR can transform your embedded development processes, bringing the speed, reliability, and flexibility of DevOps to your projects. Learn to implement modern workflows that boost efficiency and keep your embedded applications ahead of the curve.

ADI: Maximizing IoT Efficiency with mixed Arm and RISC-V architectures

  • 3:00pm

    Join us for an insightful session on how Analog Devices supported by the IAR toolchains are revolutionizing embedded and IoT device development. These devices feature a powerful combination of Arm and RISC-V cores. This innovative mixed architecture leverages the strengths of both cores to optimize performance, power efficiency, and functionality in next-generation IoT applications. The mixed Arm and RISC-V devices like MAX32690 enhance IoT devices by balancing performance with ultra-low power consumption, efficiently managing complex protocols and edge processing tasks. IAR’s toolchain provides seamless support for this hybrid setup, including multi-architecture debugging and optimization, maximizing the MAX32690’s capabilities. This approach enables continuous, efficient operation in real-world IoT applications by combining customizable, low-power RISC-V cores for specific tasks with high-performance ARM cores for demanding processes, offering a versatile solution for modern embedded systems. Join this session to learn from Analog Devices and AIR experts about the benefits of using mixed ARM and RISC-V architectures in IoT devices. Gain insights into how to optimize embedded development, enhance efficiency, and address the growing demands of IoT applications. This session is essential for developers looking to take their embedded projects to the next level.

Thursday, October 10th

Boosting developer efficiency Modernizing embedded workflows with IAR VS Code Extensions

  • 9:00am

    As embedded codebases grow, development teams are keen to modernize workflows, enhance performance, and cut costs in their environments. Automation, Git-based workflows, and CMake are now key elements in cross-platform development, from the developer's desk to CI/CD pipelines. This session will explore how to leverage modern, scalable workflows using Visual Studio Code Extensions for the IAR Toolchain to significantly boost developer efficiency. Learn how to streamline your development process with these tools.

DevSecOps embrace safe and secure automation in build & test processes

  • 10:00am

    As technology becomes central to business, companies must transform into agile, innovative software entities. This session explores the future of development, highlighting the importance of automating build and test processes, with focus on safety and security to enable faster feature launches, improved code quality, and enhanced developer velocity. Discover how Continuous Integration/Continuous Deployment (CI/CD) pipelines enhance security, drive rapid iteration and scalability, and facilitate effective remote collaboration. Learn about the product and platform operating model, where cross-functional teams develop scalable, reusable, and secure software, leading to safer, customer-focused development. Join us to learn how to leverage automation and innovative models for building and testing secure software. Stay competitive and drive efficiency, innovation, safety, and business success in the digital age.

Certified IAR static analysis, Your shortcut to FuSa Compliance

  • 11:00am

    Navigating functional safety certification in industries like automotive and medical can be complex and time-consuming. IAR’s TÜV SÜD-certified C-STAT offers a practical, efficient approach to meet stringent safety standards by enhancing code quality from the ground up. Integrated with IAR Embedded Workbench and Build Tools for Arm, C-STAT simplifies compliance through automated static analysis. Join us to explore how this certified solution reduces the overhead of safety certification, supports key standards like MISRA C and CERT C, and accelerates your path to compliance with a practical, safety-focused approach.

Navigating security regulations: elevating embedded security with cost-efficient solutions

  • 12:00pm

    The landscape of embedded device security is undergoing a profound transformation, driven by a global surge in security enforcement. New requirements and recommendations are emerging, with anticipated regulations such as the EU Cyber Resilience Act, NIST Federal Procurement directives, and the influential RED – Radio Equipment Directive reshaping the playing field. This session will address fundamental questions: How can existing security techniques safeguard devices at rest? How can secure communication systems be applied to protect products, including microcontrollers? We will unveil strategies for "Simplifying Security" and offer "Security from Inception" through our comprehensive solution, encompassing development tools and production capabilities. In an era where embedded security compliance is non-negotiable, our session equips you with the knowledge to navigate this challenging landscape successfully. We'll also explore how to implement these solutions anywhere, anytime, focusing on scalability. Join this session and embrace the future of embedded security with confidence.

Last line of defense: Securing embedded systems in late-stage development

  • 1:00pm

    The increasing importance of security in today's landscape is evident, with security emerging as a top business priority over the past year, even surpassing GDPR in significance. This session will highlight trends in the security market and their impact on business development. Regulatory compliance remains a steadfast priority for businesses worldwide. Security is an ongoing journey, and there are scenarios where reinforcing the security of an existing design or introducing additional layers of protection during later stages is essential. This includes injecting security measures during production to align with security regulations in target markets. This session will explore how to seamlessly integrate security into existing projects and propel them towards secure production. We will demonstrate practical strategies for injecting security into late-stage development, ensuring compliance and a secure future. In a world where security is paramount, this session empowers you with the knowledge and strategies needed to fortify your late-stage development with security, ensuring compliance and success in production. Join this session and embark on a secure journey towards secure mass production.