About IAR Systems Group

About IAR Systems Group

Our customers build products of today and technology for future innovations. We are proud to be part of that.

We enable the products of today and the innovations of tomorrow.

IAR Systems is the world’s leading provider of software for programming of processors in embedded systems. Since 1983, IAR Systems’ solutions have ensured quality, reliability and efficiency in the development of more than one million embedded applications.

We have 200 employees in 11 offices on three continents. Our headquarters are located in Uppsala, Sweden and we have sales and support offices all over the world.

Our products are used by many of the world’s largest corporations as well as thousands of small and medium-sized companies in a range of industries, such as the automotive industry, industrial automation, medical technology, consumer electronics and the Internet of Things (IoT). IAR Systems Group AB is listed on the Mid Cap list of Nasdaq Stockholm.

Mission, targets and strategy

Our mission is to bring value to organizations that develop products for embedded systems. We supply the tools and services that make embedded systems development fast, efficient and reliable. In 2018, we acquired the remaining shares in Secure Thingz so we could offer new ways for our customers to secure their innovations. This allowed us to further strengthen our long-standing relationships with our customers and their technology, and to enable our customers across the world to supply better products to the market more quickly while also protecting themselves against breaches and overproduction.

Long-term financial targets
The Board has established the following long-term targets for IAR Systems:
› For net sales to grow by 10–15% annually in local currency.
› For the operating margin to exceed 25% over a business cycle.
› Payout ratio 30–50%

Strategic cornerstones
To meet these targets, IAR Systems applies a strategy with five cornerstones:
› To offer customer value through user-friendliness, reliability and quality.
› To develop technologically leading software for embedded systems.
› To deepen the relationship with existing customers by gradually expanding our range of products and services.
› To expand our customer base through an increased local presence worldwide.
› To actively establish close cooperation with the most important players in the market to create long-term customer value and a unique market position.

Sales strategy
Our sales strategy is founded on a license-based business model in all geographical regions and all industries. In addition, the company focuses on markets which it deems to have significant potential, for example, the automotive industry and IoT. During 2016, IAR Systems expanded its sales strategy by adding a royalty-based business model through a five-year agreement signed with Renesas Electronics Corporation for the Renesas Synergy Platform.

The company has global reach through its corporate headquarters in Uppsala, Sweden, and sales and support offices in Sweden, France, Japan, China, Korea, Germany and the USA. The company is also represented in another 43 countries via distributors. Through the acquisition of Secure Thingz in 2018, we have expanded our offering to include new products and services as well as a new target group. Because security is a question of survival for many companies, responsibility for product security often rests with management or the head of security.

Product strategy
IAR Systems’ product strategy is to offer proprietary software for embedded systems development and to offer its customers technological independence in a rapidly evolving environment. For this reason, the company continuously invests in innovation and development at its Uppsala headquarters and its development office in Camarillo in the USA. IAR Systems owns the rights to all of its products and services. Product development is focused mainly on enhancement of product features and functionality as well as adaptation to increasingly demanding processors and embedded systems. Our software is independent in relation to vendors of processors for embedded systems.

Through the acquisition of Secure Thingz, we are expanding our area of expertise and adding products within security. The largest portion of this product segment is developed in Cambridge in the UK. Close cooperation takes place between all development centers to maximize experience exchange and share critical resources.

© IAR Systems 1995-2019 - All rights reserved.

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