About IAR Systems Group

Our customers build products of today and technology for future innovations. We are proud to be part of that.

IAR Systems is the world’s leading independent provider of software for programming of processors in embedded systems. IAR Systems’ software is used by many of the world’s largest corporations, as well as thousands of small and medium-sized companies, mainly operating in industrial automation, medical technology, telecommunications, consumer electronics and the automotive industry. IAR Systems Group AB is listed on the Small Cap list of Nasdaq Stockholm.

Business mission

IAR Systems brings value to organizations that develop products with embedded systems. We supply the tools and services that make embedded systems development fast, efficient and reliable. This enables our customers across the globe to deliver better products to their markets faster.

Sales strategy

IAR Systems’ sales strategy is founded on licensebased sales in all geographical regions without focusing on specific industries. The company has global reach through its corporate headquarters in Uppsala, Sweden, and sales offices in Sweden, Brazil, France, Japan, China, South Korea, Germany and the USA. In addition, the company is represented in another 43 countries via distributors.

Product strategy

IAR Systems’ product strategy is to offer proprietary software for embedded systems development and to offer its customers technological independence in a rapidly evolving environment. For this reason, the company continuously invests in innovation and development at its Uppsala headquarters and Los Angeles office. IAR Systems owns the rights to all of its products and services. Product development is focused mainly on enhancement of product features and functionality, as well as adaptation to increasingly demanding processors and embedded systems. IAR Systems’ software is independent in relation to vendors of processors for embedded systems.

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