Investment case

IAR is a world-leading supplier of software solutions and services for the development and security of embedded systems. These embedded systems are at the heart of various digital products, serving over 22,000 active users and 150,000 developers across industries such as industrial automation, medical technology, telecommunications, consumer electronics, and automotive. Our mission is to empower our customers with innovative tools while safeguarding their brands and end-customers in an increasingly digital and interconnected world.


A Profitable Growth Company

Founded in 1983, IAR has continuously evolved to meet the dynamic needs of customers in a rapidly growing global market of connected and smart devices. Although headquartered in Uppsala, over 95% of sales originate from international markets. The company's business model revolves around flexible user licenses for their IAR Embedded Workbench software, fostering strong customer relations and a 95% customer retention rate. This core business has served as a launchpad into expanding services, manufacturing, and product management.



Superior Technology with Patented Additions

In an increasingly digitized world, IAR's software plays a pivotal role in developing smart products across various industries. Key competitive advantages include:

  1. Complete Toolchain: IAR offers a comprehensive toolchain for product developers, covering a wide range of processors from 8-bit to 64-bit.
  2. Independence: The company's independence allows it to support diverse processor architectures, freeing customers from locking themselves into a single platform and facilitating code reuse.
  3. Quality Assurance: IAR is synonymous with superior quality, ensuring customers do not compromise on product performance, reliability, and user-friendliness, while expediting time-to-market.
  4. Advanced Security Solutions: With patented technology, IAR addresses the critical need to protect intellectual property, guarding against sabotage programs and data intrusion in an era of growing security concerns.

Market Growth Driven by IoT

The proliferation of digital technology, primarily driven by IoT, propels the embedded systems market forward. Key factors contributing to IAR's growth include:

  1. IoT Expansion: IoT-driven growth leads to an increasing number and complexity of embedded systems.
  2. Demand for Reliable Tools: High demand persists for reliable and advanced programming tools that streamline development and time management.
  3. Automotive Opportunities: The automotive industry presents untapped potential as advanced vehicles hit the market.
  4. Security Emphasis: The rising importance of security solutions for embedded systems positions IAR to capitalize on a growing market.

Dedicated Team Driving Growth

IAR's global presence and commitment to product development attract top talent worldwide. A diverse workforce with varied cultural backgrounds and local knowledge enables the company to meet customer needs globally. Knowledge sharing among highly qualified employees ensures the delivery of competitive customer solutions.

Contact IAR Systems Group AB

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