About IAR Systems Group

Our customers build products of today and technology for future innovations. We are proud to be part of that.

IAR Systems is the world’s leading independent provider of software for programming of processors in embedded systems. IAR Systems’ software is used by many of the world’s largest corporations, as well as thousands of small and medium-sized companies, mainly operating in industrial automation, medical technology, telecommunications, consumer electronics and the automotive industry. IAR Systems Group AB is listed on the Mid Cap list of Nasdaq Stockholm.

Business mission

IAR Systems brings value to organizations that develop products for embedded systems. We supply the tools and services that make embedded systems development fast, efficient and reliable. This enables our customers worldwide to deliver better products to their markets faster.

Sales strategy

IAR Systems’ sales strategy is founded on licensebased sales in all geographical regions and all specific industries. In addition, the company focuses on markets which it deems to have significant potential, for example, the automotive industry and the Internet of Things. During 2016, IAR Systems has added a royalty-based business model through the signed agreement with Renesas Electronics Corporation for the Renesas Synergy Platform. The agreement will provide revenue from royalties for each microprocessor used in the products the customer eventually manufactures. The agreement covers all types of processors offered in Renesas Synergy Platform. The company has global reach through its corporate headquarters in Uppsala, Sweden, and sales and support offices in Sweden, France, Japan, China, South Korea, Germany and the USA. The company is also represented in another 43 countries via distributors.

Product strategy

IAR Systems’ product strategy is to offer proprietary software for embedded systems development and to offer its customers technological independence in a rapidly evolving environment. For this reason, the company continuously invests in innovation and development at its Uppsala headquarters and Los Angeles office. IAR Systems owns the rights to all of its products and services. Product development is focused mainly on enhancement of product features and functionality as well as adaptation to increasingly demanding processors and embedded systems. IAR Systems’ software is independent in relation to vendors of processors for embedded systems.

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