Management team

The Management team of I.A.R. Systems Group

Richard Lind, CEO,  IAR Systems

Born in: 1964.
Education: IHM Business School and several internal training programs at Microsoft. Microsoft/Wharton internal MBA program. Employment and other board assignments: Richard is Chairman of Flowmotion AB and has a number of advisory assignments for such companies as Innovation Strategy Forum, Intphiz AB, DePalma Workwear and PerformanceSK8.
Work experience: Richard has extensive experience of the technology sector after serving in various senior positions, both internationally and in Sweden, at companies such as Microsoft for the past 18 years, most recently as CTO with responsibility for the Internet of Things.

Shareholding: 11,000 class B shares (September 1,2022)

Independent in relation to the company and management.
Independent in relation to the company’s major shareholders.


Anders Holmberg, Chief Technology Officer, IAR Systems

Born in: 1967.
Education: BSc in mathematics and computer science from Uppsala University.
Work experience: Anders Holmberg has worked at IAR Systems for 21 years. He has a background in numerical analysis and started his career working on parallel computers and super computers during the early 1990s. Since then, he has worked as a university lecturer, technical consultant, C/C++ developer and development manager. Over the past ten years, Anders has focused on advanced tools for developing embedded systems.

Shareholding: No holdings (February 28, 2021). 
Warrant holding: 1,000 stock options (February 28, 2021)


Haydn Povey, Chief Strategy Officer, IAR Systems

Born in: 1970.
Education: MSc in electrical engineering, University of Kent.
Work experience: Haydn Povey, well-known security expert and Board member of the IoT Security Foundation, has held senior positions at global technical companies for more than 20 years, including over ten years at Arm. In his most recent role at Arm, he led the company’s security strategy in the mobile and IoT domains, which entailed participating in discussions concerning security standards at the government level in the USA as well as the UK. Haydn also helped lead the development and market introduction of the Arm Cortex-M processor family, which now dominates the embedded systems and IoT markets.

Shareholding: 136,656 class B shares
Warrant holding: : 1,000 stock options (February 28, 2021)


Ann Zetterberg, CFO,  I.A.R. Systems Group

Born in: 1967.

Education: Ann has a Bsc in business administration from Stockholm University.
Work experience: Ann has more than 20 years of CFO experience, including several roles in the technology start-up sectors and also within non-profit as CFO for the Swedish Hunters Association. She also has half a decade in private equity as CFO for Accent Equity Partners. Her most recent role was as CFO with First North listed med tech company Brighter. Her board experience is mainly in mining, as Director of the board for Endomines and Chairman of the board for Copperstone Rescources.

Shareholding: 1,076 class B shares (August 16, 2021)
Option holdings: No warrants (August 16, 2021)


Kiyo Uemura, Area Vice President APAC

Born in: 1969.
Education: School of Commerce, Waseda University.
Work experience: Kiyo has more than 25 years’ experience at Embedded System market, including hardware, and Software business. During last 20 years at IAR, Kiyo has launched IAR Japan, IAR Korea, and IAR Taiwan.

Option holdings: 30,000 stock options (March 21, 2022)


Johanna Frödevik, Global Customer Success Lead, IAR Systems

Born in: 1986.
Education: High school education in Hotel and Tourism.
Work experience: Johanna has worked at IAR Systems for 5 years. She has 15+ years work experience in various customer service focused roles.

Shareholding: No holdings (February 28, 2021). 
Warrant holding: 2747 share warrants (February 28, 2021)


Peter Johansson, VP Engineering, IAR Embedded Development Solutions

Born in: 1973.
Education: BSc in embedded real-time systems from Mälardalen University
Work experience: Peter has more than 25 years of experience in the embedded systems domain. He has worked with telecommunications, robotics, network management systems, train control management systems and industrial data communications before joining IAR Systems.

Shareholding: No holdings (Sept 30, 2022). 
Warrant holding: No warrants (Sept 30, 2022)


Jesper Rydåker, CMCO, IAR Systems

Born in: 1970.
Education: Diplomas, Berghs School of Communication, IHM Business School, Kellogg School of Management, Stockholm School of Economics.
Work experience: Jesper has more than 20 years of experience in marketing & communications. He has worked for several multinational companies that deliver software and services. Jesper also holds experience from the agency side, designing and delivering marketing solutions, mainly to large accounts in the B2B segment.

Shareholding: No holdings (Sept 30, 2022). 
Warrant holding: No warrants (Sept 30, 2022)


Tim Woodruff, VP Engineering, IAR Embedded Security Solutions

Education : BSc In Micro-electronics and Computing, MBA.
Other Professional Qualifications : UK Chartered Engineer.
Work experience : Tim Woodruff has over 35 years experience in developing systems including highly embedded components.  Tim has been with Secure Thingz for 5 years.  For the last three years Tim has been responsible for all engineering activities in IAR Embedded Security Solutions.

Share Holding (March 24, 2022) : 4558 Class B Shares
Warrant Holding (March 24, 2022) : 1790 stock options.


Dannielle Iversen,   Area Vice President

Born in: 1986
Education: BS.b.a. concentrating on business economics and information technology management from California State University
Work experience: Dannielle has been with IAR Systems for 13 years. She has worked in a global capacity leading business operations, sales enablement and customer service. More so recently, she has lead the Americas division.

Share Holding (March 24, 2022) : No holdings
Warrant Holding (March 24, 2022) :


Guillaume Boucher,  EMEA Regional Director

Born in: 1975
Education: BTEC Higher National Diploma in computer science for industry.
Work experience: Guillaume has worked at IAR Systems for 10 years. Guillaume has 23 years of experience in the embedded systems domain in different roles, Technical Support, FAE, Business developer, Account Manager and Regional Sales Manager.

Share Holding (March 24, 2022) : No shares
Warrant Holding (March 24, 2022) : No warrant holding


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