IAR Unveils an Updated Brand and Name Change
As the world leader in software and services for embedded development and embedded security, we are proud to present our updated brand, with a new logo and visual identity reflecting the company’s mission — to enable our customers to create and secure the products of today and the innovations of tomorrow.
The Core Tenets of Our New Brand
Three guiding principles define our brand tone, personality, and how we express ourselves in all verbal and written communications - Born to Engineer, Empowering Humanity, and Aspirational and Forward.
These principles are a common theme in how we represent our brand, values, and commitments to be the best in the embedded technology space.
Engineering is in our DNA. We are striving to pioneer innovations that allow people to think beyond their limitations and unlock limitless potential so we can create a better tomorrow.
Our aspiration and enthusiasm about the future, and what’s possible, is what energizes our organization and each one of us.
A sense of wonder and enchantment is infused into everything we say, do, and create. We have always been more than just about the power and technological advancement of microcontrollers, chips, computers, and devices.