About IAR
IAR Brand
IAR is part of Sweden’s proud engineering legacy, home to inventors and innovators who have advanced humanity through technology. We’re deeply committed to this ongoing journey, empowering engineers to be productive, efficient, and secure.
After 40 years, our heart remains in Uppsala, but our reach is global, supporting customers worldwide from offices located in almost every time zone. With leading software and services, we help companies build and protect the products of today, and the innovations of tomorrow.
IAR Brand
Engineering is in our DNA. We strive to pioneer innovations that help people think beyond limitations and unlock their full potential to create a better tomorrow.
Quality engineering, combined with our problem-solving prowess, drives productivity, efficiency, scalability, and flexibility. Through our technological advancements, we empower embedded engineers to design and build the latest and greatest technologies.
We have always been more than just about the power and technological advancement of microcontrollers, chips, computers, and devices. Our focus is also on the human experience of making our world better, safer, and more agile.
Through all the industries and technologies we touch, we empower people to not only imagine but also see the endless possibilities to enrich human life.
Our aspiration and enthusiasm about the future is what energizes each one of us. We aspire to authentically shape the future of our societies through our growth mindset. As a tech company with engineering and innovation at its core, we embrace our responsibility to stay at the forefront.
Boldness, unexpectedness, and optimism unequivocally drive us forward, inspiring new categories, tools, and technologies.
IAR Brand
IAR’s brand logo is the most important element in our corporate branding and visual identity. The logotype must never be altered, colored, or combined with any other names or elements. The original logotype must be used at all times.
IAR Brand
IAR’s primary corporate color palette colors are dynamic and go together in combination with accent or neutral colors. The usage of our primary color palette is always prioritized, while our secondary, accent, and neutral colors consist of vibrant or solid colors that can complement the primary color palette.
IAR Brand
A corporate font is more than a design choice; it’s a strategic asset. It unifies how we present ourselves across channels, strengthens recognition, and builds trust through visual coherence.
The IAR typeface is a cornerstone of our visual identity, placing strong emphasis on contemporary typographic expression to create a distinctive and cohesive look across all communications. Our chosen font, Suisse Int’l, ensures clarity and impact while reinforcing brand consistency. By using a consistent typeface, we signal professionalism, attention to detail, and a clear brand voice in every interaction.
