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November 4-6 | Anaheim, California

Embedded World North America 2025

Stop by booth 8013 to see how the IAR embedded platform gives you one unified workflow across Arm, RISC-V, and Renesas (RX, RL78, RH850) and more, so your teams can design, analyze, test, and ship with less friction. 

Free expo pass: IAR25

Explore IAR's Innovations

  • Modern workflows that fit your organization: cloud-ready container images, VS Code extensions, and CI pipelines that run code analysis and builds the same way on every machine.

  • Advanced debugging & trace: timeline views, SWO/ITM, and ETM trace for tough, timing-sensitive bugs.

  • Quality & compliance built-in: C-STAT static analysis with MISRA C and MISRA-C++:2023 rules to catch issues early.

  • Functional Safety ready: safety-oriented configurations, documentation packs, and workflows that streamline audits and safety cases.

  • One ecosystem, many MCUs: the same project structure and toolchain across 20+ architectures.
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Booth 8013

Partner Presentations

 

Learn from the experts! Join us at booth 8013 for in-depth technical sessions led by our expert partners on key industry topics.

Tuesday, November 4th

Vector: Seamless PSoC™ 4 integration with MICROSAR IO for efficient low-resource MCU solutions

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Time: 10:00 AM PST

Presenter: Ralf Fritz 

PX5: Industrial-grade, safety-certified PX5 RTOS - The fastest RTOS gets even safer with IAR

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Time: 11:00 AM PST

Presenter: Wellington Duraes

ST: Unlocking STM32 potential in VS Code: Smarter workflows & enhanced debugging with IAR & ST

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Time: 12:00 PM PST

Presenter: Sean Newton

Microchip: From silicon to software - How Microchip and IAR empower embedded developers

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Time: 1:00 PM PST

Presenter: Rich Nockels

Renesas: RH850 U2X MCUs with IAR: Powering next-generation software-defined vehicle development

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Time: 2:00 PM PST

Presenter: Hassan Jafari

Renesas: Robotics without Functional Safety? Think again.

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Time: 3:00 PM PST

Presenter: Firat Serefoglu

Wednesday, November 5th

Dojo Five: Why embedded is broken - The hidden costs of being left behind

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Time: 10:00 AM PST

Presenter: Joe Schneider

Infineon: Accelerating automotive graphics development with TRAVEO™ T2G Drive Core Graphics

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Time: 11:00 AM PST

Presenter: Marcelo Williams

Synopsys: ARC-V Processors in automotive applications

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Time: 12:00 PM PST

Presenter: Revi Ofir

PX5: Industrial-grade, safety-certified PX5 RTOS - The fastest RTOS gets even safer with IAR

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Time: 1:00 PM PST

Presenter: Wellington  Duraes

Infineon: Simplified ASIL-B compliant multi-sensing systems with PSOC™ Drive Core Control

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Time: 2:00 PM PST

Presenter: Marcelo Williams

NXP: Developing Portable Real-Time Embedded Systems with Zephyr RTOS

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Time: 3:00 PM PST

Presenter: Brendon Slade

Booth 8013

Live Demos

  • VS Code + IAR extensions with ETM trace
  • IAR Build Tools in containers for reproducible CI
  • Zephyr RTOS awareness plug-in and RTOS-aware debugging
  • Optimization & performance tuning, SWO/ITM timeline
  • Advanced C++ features, code coverage with Simulator
  • Static analysis (MISRA C:2023 / MISRA-C++:2023) in CI
  • General/RTOS debugging, trace and profiling
  • Code Coverage & Simulator-based testing
  • C-STAT compliance checks integrated in pipelines

Preview the technology you'll see at the show

Solution

Embedded CI/CD

Automate testing and deployment with Kubernetes, Jenkins, GitHub, and GitLab integration, optimizing workflows for faster, more efficient development cycles.

Solution

Debugging and trace

Enhance real-time analysis and fault detection with advanced debugging and trace tools, including multi-core support, to improve code efficiency, system stability, and performance tuning.

Solution

Embedded security

Protect firmware with secure boot, encryption, IP protection and secure production, ensuring compliance with cybersecurity standards like the EU Cyber Resilience Act.

Solution

Functional safety

Ensure compliance with TÜV-certified tools, reducing defects and simplifying certification for automotive, industrial automation, medical, and other regulated industries.